Add to ORKGChapitre 14Social marketing campaigns for healthier eating habits in France: VIF and "LES BONNES PORTIONS" (The right portions) campaign against childhood obesit
[Extract] The evidence base suggests that, if carefully created and deployed, social marketing can m...
International audienceTV advertising targeting children is often accused of encouraging children’s o...
Background: Rising levels of obesity in school-age children across Europe are causing increasing con...
Since decades, public authorities sought to fight obesity and chronic food-related diseases. These a...
Social marketing is one of many tools available for changing behavior; it applies commercial marketi...
The prevalence of childhood obesity and overweight has grown significantly in France in the past twe...
Since 2001, the National Health and Nutrition Programme (PNNS) aims to improvethe diet of the French...
National audienceThe obesity is become a crucial problem, so the authorities tookactions to fight ag...
Taking place in the current debates about obesity, this paper presents two pilot experiments as well...
As greater concerns rise regarding obesity among children and the marketing's responsibility in this...
National audienceLes populations défavorisées sont souvent moins réceptives que les autres aux messa...
International audienceIn the United States, the United Kingdom, Canada, Australia, etc., social mark...
As greater concerns rise regarding obesity among children and the marketing's responsibility in this...
Background: Social marketing integrates communication campaigns with behavioural and environmental c...
Les populations défavorisées sont souvent peu réceptives aux messages de santé publiques, perçus com...
[Extract] The evidence base suggests that, if carefully created and deployed, social marketing can m...
International audienceTV advertising targeting children is often accused of encouraging children’s o...
Background: Rising levels of obesity in school-age children across Europe are causing increasing con...
Since decades, public authorities sought to fight obesity and chronic food-related diseases. These a...
Social marketing is one of many tools available for changing behavior; it applies commercial marketi...
The prevalence of childhood obesity and overweight has grown significantly in France in the past twe...
Since 2001, the National Health and Nutrition Programme (PNNS) aims to improvethe diet of the French...
National audienceThe obesity is become a crucial problem, so the authorities tookactions to fight ag...
Taking place in the current debates about obesity, this paper presents two pilot experiments as well...
As greater concerns rise regarding obesity among children and the marketing's responsibility in this...
National audienceLes populations défavorisées sont souvent moins réceptives que les autres aux messa...
International audienceIn the United States, the United Kingdom, Canada, Australia, etc., social mark...
As greater concerns rise regarding obesity among children and the marketing's responsibility in this...
Background: Social marketing integrates communication campaigns with behavioural and environmental c...
Les populations défavorisées sont souvent peu réceptives aux messages de santé publiques, perçus com...
[Extract] The evidence base suggests that, if carefully created and deployed, social marketing can m...
International audienceTV advertising targeting children is often accused of encouraging children’s o...
Background: Rising levels of obesity in school-age children across Europe are causing increasing con...